Welcome Message from the President
Whether you are visiting our website because you have a specific problem, you want to enhance
performance, or you just want tips to develop, I am glad you have stopped by.
Navigating through the labyrinth of choices that face us today can be daunting. The need to be
proactive, flexible, and strategically agile adds to the pressure. I hope the respite you gain
while moving through our website will help you gain insights and that you find what you are looking
At The Sergay Group, we love the challenge of guiding companies to implement new strategies, to
achieve new growth, and to improve bottom-line results. There is nothing more satisfying than
enabling individuals, teams, or organizations to face their challenges as they move into the
We believe in the potential of each individual.
We believe in asking the difficult questions.
We believe in building relationships.
The reason we win time and time again is because we
||listen to your needs
||customize each solution to your specific circumstances
||work in collaboration with you
||orientate each intervention within your broader system, and
||build internal capacity for, and ownership of, all efforts
In each case, we care about the people we deal with, and we care about the results they
Our clients range from Fortune 500 companies, public sector
organizations, non-profit organizations, associations, to small entrepreneurial ventures.
The Sergay Group is a diverse team of solution providers that partners with clients through
consulting, facilitating, training, speaking, and coaching to empower sustainable improvements in
performance and results.
The Sergay Group believes in the potential of individuals and will work
for their growth rather than their limitations. We engender ownership by individuals of their own
development and actions, and foster leader and peer mentoring where applicable. When consulting
with strategy and change, the emphasis is on empowering the organization, division, or team to
achieve what is required.
The method adopted by the Sergay Group, is highly flexible and differs for
every intervention and every organization. We do, however, endeavor to ensure highly practical,
impactful, and experiential interventions. Interventions, designed and planned through thorough
organizational consultation. All parties involved must first agree and show commitment to the
proposed process, before any interventions are run. Interventions are often facilitated processes.
This ensures maximum participation and buy-in to the process, and results. Thorough follow-up and
feedback processes, are also implemented.
We work in partnership with you and operate from a systemic frame of
reference. Our processes remain flexible. Discussions are held constantly with the client
organization and variations to the process can be made at any stage to ensure that the needs are
met, even if this means adapting a process while in progress. This approach ensures that
individual, group dynamic and the organization's needs are met.
Prof. Daniel Swartzman, J.D., M.P.H.
"Managing a not for profit takes more than just common sense. It takes
hard work, strategic thinking, wisdom, a willingness to make decisions, good skills at motivating
people, and the vision to be a leader of the organization and of the community it
- Teaches students and professionals how to run organizations effectively, efficiently and
- Teaches graduate courses in Principles of Management, Social Ethics and an introductory
course on law.
- Currently writing a textbook on management, based upon "Thirteen Principles of Good
Management" (to be published by Wiley and Sons in 2010).
- Teaching online courses for over a decade.
- A practicing lawyer, a former lobbyist and an experienced political analyst.
- A decorated teacher, having won numerous university and national awards.
- Consulting and training expertise based on both "book learning" and practical
Prof. Swatzman has been on the faculty of the University of Illinois at Chicago since 1978. He
has been an administrator at the School for over 20 years. He has edited three books and
monographs, authored over 100 articles, papers and reports, and given hundreds of lectures on law,
management and ethics across the country, and in the U.K. and France.
Dan has held a number of leadership positions in local, state and national organizations. He
practices law and is currently the managing partner for his law firm. He received his law degree
from Northwestern University and a Masters in Public Health from UIC. He is Fellow of the Honors
College and an Adjunct Professor at Chicago-Kent College of Law.
As part of The Sergay Group, Dan helps clients with;
||Designing organizational ethics programs
||Learning basic principles for new managers
||Leading organizations and communities
||Managing not for profit organizations
||Strategic planning for not for profits
||Understanding the basics of law
||Analyzing public policy making
||Lobbying and advocacy
Cynthia Rodgers Maignan
"Our deepest fear is not that we are inadequate, but that we are powerful beyond measure"
- Global marketing and business strategy expert who has successfully resolved a number of
business challenges in the USA and in international markets such as the UK, Canada, Mexico and
Puerto Rico, as well as a joint venture in Japan.
- Has effectively led strategic initiatives for corporate change for more than 20 years;
identifying new opportunities in emerging and consumer markets and working with
cross-functional teams to facilitate organizational change and execute the process improvements
required to improve performance and increase profits.
- Frequently selected by CEO's to launch, re-engineer and execute strategic business
initiatives in the areas of strategic planning, system implementation, merchandising, store
development, and private brands.
Cynthia's corporate experience has included internet startups for a Fortune 500
corporation with multiple channels of retail and marketing. She has a unique backround that
includes extensive P and L, strategy and planning which is complemented by strong competitive
market analysis skills, and to support diversity in customer-centric business
She has successfully uncovered millions in hidden revenue for companies, identifying opportunities
in overlooked and under served consumer markets.
Most recently, Cynthia served as a Strategic Retail Consultant for a global retailer in Brisbane,
Australia. Prior to this, she was Vice President Strategy for Whitehall Jewelers where she provided
critical leadership in the Company's re-engineering effort. She also served as Director of
Multicultural Management and Vice President of Market Analysis for Sears Roebuck & Co and
Claire's Accessories respectively. She has consulted to many other prominent
As part of The Sergay Group, Cynthia helps clients;
||Implement strategic plans that deliver results for multi-generational
organizations, that build stronger teams and delivers on the timely executions
required for performance improvement
||Identify potential revenue opportunities from existing sources and
recognize new prospects that will enhance the business both nationally and within
the global market place
||Utilize consumer and analytical data to improve decisions about
marketing, product offerings and geo-demographic locations
||Provide project management support and training to implement process
changes and deliver on corporate initiatives.
Lisa Kaplin, Psy. D.
"When we are no longer able to change a situation - we are challenged to change ourselves."
- Group dynamics
- Business etiquette
- Interpersonal relationships
- Business communication skills
- Dealing with difficult people and relationships
- Stress management and relaxation techniques
- Systems analysis for relationships (both personal and professional)
Lisa has over 15 years of training experience, providing education on topics ranging from
parenting and family functioning, to stress management and dealing with difficult people.
She utilizes her education in both business and psychology to provide a unique experience for her
clients that combines business sense with emotional intelligence.
Lisa has provided training for large and small companies including: Kraft, AT&T, Allstate, AMA,
Cigna, Aetna, Lifecare, and Lifeworks.
Lisa's seminars are highly interactive, humorous, and designed to promote contemplation and change.
She is highly skilled at managing difficult situations and conflicting relationships.
As part of The Sergay Group, Lisa helps clients;
||Observe their own behavior in relation to problems and solutions
||Manage stress reactions to improve employee relationships and
||Optimize group relationships and efficiency
||Conduct performance discussions
||Build effective teams
||Improve social skills
Sharon Cramer, PMP MBA
"Action is the foundational key to all success."
- IT Trainer
- Data Analysis
- Project Management
- Process Guidance and Coaching
- Business Analysis and Requirements Documentation
- An MBA from Lake Forest Graduate School of Management and a BS degree in Mathematics and
Computers, and certification in Project Management from the Project Management Institute:
Sharon has over twenty years of systems experience and has worked at several major
corporations including IBM, CNA, Amoco Oil, and Allstate Insurance Company. Her roles of responsibility have
included Consultant Programmer, Business Analyst, Quality Control Coordinator and Project
Manager. She has worked with business units and systems developed both locally and outside of
the USA to ensure that projects were kept on track and that all stakeholders were kept
up to date with project progress, issues and risks. Sharon has also helped develop processes and coached team members to follow these
processes. As a Business Analyst, Sharon has worked with business units to gather and
document requirements to be used by program developers. She has also enabled countless
learners as an IT instructor. Sharon has the ability to assess needs in different work environments and make astute
As part of The Sergay Group, Sharon helps clients;
||Assess their needs through audits and analysis
||Optimize their project management
||Gather business requirements
||Enhance their IT skill sets
||Conduct data analysis
"If I am not for myself, then who will be for me? And if I am only for
myself, what am I? And if not now, when?"
- Intercultural communication (training, coaching, research, consulting)
- Expatriate adaptation (from/to North America/Europe)
- The cultural dimension of mergers and acquisitions
- Expat family issues (partner, children)
- Intercultural teambuilding
- Cultural due diligence
Ruth has lived, studied and worked in the USA, UK and France, and has travelled extensively to
over 18 countries. She is bilingual and bicultural in English and French. She has an MA in
Intercultural Relations from Antioch University.
Ruth has over 15 years experience training and coaching clients in the high-tech and IT areas, as
well as industries as diverse as hospitality, manufacturing, pharmaceuticals, government and
agribusiness, French and international schools. She is a keynote speaker for organizations such as
Alliance Francaise (National Speakers Bureau), the French-American Chamber of Commerce and, Meeting
Professionals International. She has also co-authored several books and specialized articles.
As part of The Sergay Group, Ruth helps clients;
||Understand their own and their colleagues' cultural values, norms,
motivations and perspectives, and the effects of these elements on business and
||Anticipate and identify cultural matches as well as points of friction
in living, working and communicating across cultures
||Develop strategies to bridge cultural gaps in order to leverage the
strengths of cultural differences
"In managing people, recognize that people don't care how much you know
until they know how much you care."
- Team dynamics
- Interpersonal skills
- Conflict management
- Performance management
- Helping people make the transition to the "next level" in organizations and life.
Mark has 35 years training experience with clients ranging from non profit
associations and organizations, to public traded manufacturing and service companies.
Work experience includes being vice president at GCG Inc, a financial services company in the
Chicago area, as well as professor of management at The Lake Forest Graduate School of Management,
and a nationally recognized speaker and trainer with The American Management
As part of The Sergay Group, Mark helps clients;
||Become more knowledgeable and effective in people skills
||Improve the effectiveness of individuals and organizations
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